Katherine Vanda is a creative and strategic communications expert with more than 15 years of PR, event and influencer marketing experience in the health, travel, business, food and lifestyle spaces.
Katherine loves to explore working methods that further collaboration.
Katherine has a love for the world and the people in it. Clients appreciate her dedicated approach, great attention to detail and to the relations she cultivates with them.
She has successfully executed many PR campaigns by putting her talent to work for major brands, from the agency side and now as a consultant. Major companies in a variety of sectors have enlisted her expertise, including Qatar Airways, Novartis, Boston Pizza, Nutella, Amgen, Scotiabank, Canadian Tire, GlaxoSmithKline, Sun Life Financial, AMEX, TELUS Health, Nature’s Path and Tostitos. Her passion for event management, public relations and writing as well as her deep knowledge of the province’s media landscape make her the Quebec Communications specialist.
Since 2017, she oversees FoodBytes! by Rabobank’s PR activities and manages media partner agreements. She also provides support to PR leads of new global markets to extend the reach of the campaigns and educate local media.
Katherine holds a Bachelor of Business Administration degree in Marketing from HEC Montréal and pursued her second degree at McGill – a Graduate Diploma in Public Relations. Katherine’s ability to forge strong professional relationships led her to start her own practice. Based in Quebec, Katherine is perfectly bilingual and like any self-respecting Montrealer, crazy about food. She is also obsessed with travelling and has lived in Finland, France and Bolivia.
Areas of expertise:
• Public relations
• Media relations
• Content writing
• Project management
• Event planning
• Influencer relationships
“Katherine Vanda was an integral part of our external project team and provided both French and English copy solutions in a timely manner. Her copy was on point and written within very fast timelines. She was able to quickly understand the challenge and provide plain language copy solutions that were relevant and effective and improved our Client experience.”